NFT 101 for Photographers

published on 18 August 2022

AKA a plain and simple look at why you should be excited about NFTs.

If you’re tired of hearing about NFTs as a photographer, we understand. Over the last few years, we’ve seen a huge boom in hype when it comes to NFTs. And now that this hype has died down, NFTs aren’t going to disappear, contrary to what some may say. In fact, now’s the time for NFTs to start having practical uses beyond just expensive digital collectives.

Before we look at what NFTs could mean for you as a photographer though, let’s clarify briefly what they are.

What are NFTs?

NFT stands for Non-fungible token. Non-fungible means that we’re talking about something unique and irreplaceable. Indeed, when an NFT is created, details about its creation are also stored on the blockchain, like a unique signature on a digital ledger. 

Token refers to assets here, so a non-fungible token, or NFT, refers to a unique digital asset that can take many forms, for example, a digital photograph.

So, why is this exciting for photographers? Let’s look at what NFTs could mean for your photography and your clients…

NFTs represent a new way to monetize your images

NFTs are already established, with a digital audience across the world purchasing artwork and photography in the form of NFTs. That means adding the option to purchase your photos as an NFT gives you a way to connect to a new audience (and fans!), who in turn can discover your work and commission NFTs.

As an aside too, NFTs can be resold by the original purchaser, and each time, you’ll earn a commission, meaning the initial transaction may not be the only time you can earn from your images.

NFTs allow you to protect your photos in the long-term

Simply put, NFTs give you copyright protection over all your photography. This is because clients buy your NFT photos as an asset, which in turn means that you as the photographer retain full rights and control over your work.

NFTs give you a simple way to prove your work’s authenticity

Once you’ve tokenized a photo as an NFT, it’s simple to verify that it’s genuinely your original and authentic work and not a reproduction.

How? It has to do with how NFTs are created – or “minted”. Minting happens on the blockchain (i.e. the digital ledger), and records specific information about that image in the process, including totally unique IDs and time stamps. Any recreations of your work will not share this same unique timestamp – which is why NFTs can’t simply be reproduced as a screenshot. 

It’s a way of selling your work as a digital asset in visual form, beyond simply a digital image of your photograph.

You don’t need to send traffic away from your portfolio – that’s where ARC helps.

Here in the ARC team, we like to keep things simple. That’s why ARC as a platform allows you to list your NFTs for sale on your own website, portfolio, or an NFT marketplace if you choose so. It’s your decision – and whichever you choose, it’s simple to do.

Plus, we partner with platforms such as Zenfolio, Smugmug, and more to make it super easy.

And lastly – you can be one of the first to enter the space!

As we mentioned at the beginning of this post, it’s now we’re beyond the hype portion of the NFT lifestyle that we’re seeing innovative new ways of using NFTs, including for photographers. 

So, the question is, are you ready to be one of the first changing the photography space?

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